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Marketing Management |
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for $ 130.00
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IT RAMIFIED EVERY ASPECT OF MARKETING (
User
Rating
: 40/50
)
Using a variety of case-study analyses, this "Marketing Management" elaborated on the principal concepts of 21st Century marketing. Post-graduate students, as well as practising professionals will find it useful. Its specialized chapters did their best in ramifying every aspect of marketing. Informa..
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Mother Jones |
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for $ 10.00
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The Truth Hurts (
User
Rating
: 50/50
)
But thats what youll get from this magazine, and plenty of it, too. Although its not the first magazine I would choose to get information from (I would probably choose Z Magazine over Mother Jones any day) it can still be considered reliable, and free from the right-wing spin that you would get with..
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Harvard Business Review |
"Process is God" might well be the motto of this management resource. The Harvard Business Review is all about best practices and better practices and being front and center with the latest and greatest ideas about how to run anything from a railroad to a recovering dotcom. Although the magazines eagerness to adopt buzzwords makes it a target for jargon watchers, it is at heart conservative and cautious. What is the key to success, according to the Harvard Business Review? Lead, motivate, innovate! And then use the performance measurement tool of the month to make sure that the leading, motivating, and innovating worked, you know, just to be on the safe side. --Edith Sorenson..
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for $ 118.00
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This is THE magazine for managers (
User
Rating
: 50/50
)
The Harvard Business Review was first published in 1922 and it is probably the most influential academical-business magazine around. Harvard Business Review is THE MAGAZINE subscription to have if you are involved in business. 1) Their case studies can be applied to your business (2) you get world c..
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SPIN Selling |
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for $ 29.95
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HELPFUL GUIDE TO THE SELLING PROCESS (
User
Rating
: 50/50
)
SPIN SELLING provides the steps to help us become more successful and effective in selling. It is a great self-reminder checklist for wherever you are in the selling process. I also use another process to help me generate new creative approaches. Both of these can be combined for even greater effect..
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Business 2.0 |
Business 2.0 offers todays "visionaries" a refreshing blend of traditional and contemporary business strategies. Lighthearted perspectives give way to hard-hitting articles on industry trends, while historic references pay homage to some of the worlds all-time-great business leaders. Regular features include "Startup" ("People, trends, wild conjecture"), "What Works" ("Tactics, tools, true-life adventures") and "Self Serve" ("Navigate your life, enhance your view"). Throw in some flashy graphics and unusual fonts, and a slant towards the Internet economy, and Business 2.0 is well-positioned for the next century of business. --Elizabeth Malker ..
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for $ 14.99
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Still Finding Itself (
User
Rating
: 30/50
)
I got Business 2.0 when Red Herring ceased publication (unfortunately.) I have a love/hate relationship with Business 2.0 and go back and forth with alternating issues on just how I feel about it. In the pro column, it has excellent reporting on new and evolving tech companies which are breaking ..
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