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Harvard Business Review |
"Process is God" might well be the motto of this management resource. The Harvard Business Review is all about best practices and better practices and being front and center with the latest and greatest ideas about how to run anything from a railroad to a recovering dotcom. Although the magazines eagerness to adopt buzzwords makes it a target for jargon watchers, it is at heart conservative and cautious. What is the key to success, according to the Harvard Business Review? Lead, motivate, innovate! And then use the performance measurement tool of the month to make sure that the leading, motivating, and innovating worked, you know, just to be on the safe side. --Edith Sorenson..
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for $ 118.00
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This is THE magazine for managers (
User
Rating
: 50/50
)
The Harvard Business Review was first published in 1922 and it is probably the most influential academical-business magazine around. Harvard Business Review is THE MAGAZINE subscription to have if you are involved in business. 1) Their case studies can be applied to your business (2) you get world c..
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Mother Jones |
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for $ 10.00
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The Truth Hurts (
User
Rating
: 50/50
)
But thats what youll get from this magazine, and plenty of it, too. Although its not the first magazine I would choose to get information from (I would probably choose Z Magazine over Mother Jones any day) it can still be considered reliable, and free from the right-wing spin that you would get with..
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The Goal: A Process of Ongoing Improvement |
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Price not available
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An Useful Book (
User
Rating
: 40/50
)
I really enjoyed reading this book because it reminded me of my working experience in the marketing department of a manufacturing plant and answers my questions that have been hanging on my mind for a long time. I worked in that plant of phones manufacturer for one year. At that time the situation i..
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Inc. |
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for $ 14.00
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Best business magazine available (
User
Rating
: 50/50
)
I dont know a single super-successful business person, and I know hundreds from coast to coast, who do not read and recommend Inc. MAGAZINE. INC. is the single best business magazine, bar none...
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Advertising Age |
Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals it as a weekly trade tabloid to be reckoned with. Published by media giant Crain Communications, Advertising Age chronicles the feverish activities of ad agencies and marketing firms from Madison Avenue to Toledo, Ohio, and far beyond. In fact, what sets Advertising Age apart from rival publications is its consistent focus on international marketing. One recent feature story plumbed the depths of Argentinas economic crisis and its affect on ad spending. (The article in turn led to a sidebar discussion of the possibility of foreign ownership of Brazilian media companies.) Few major announcements or market trends escape the front-..
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for $ 149.00
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Quick update on the marketing world (
User
Rating
: 40/50
)
Advertising Age gives you a birds-eye view of whats happening in the world of advertising and marketing. A good amount of news, trends, and other information is packed into dozens of small blurbs, sidebars, and page-long articles. While I enjoy the content, I have two complaints. The physical format..
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