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Franchising: The Business Strategy That Changed the World |
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This is a good start (
User
Rating
: 40/50
)
This is a very interesting book that should actually be revised as the edition I have is from 1993. Still, this is a very interesting work for anyone who wants to invest in franchising. It brings 10 in depth profiles, including Pizza Hut, McDonalds, Midas, 7 Eleven, and interviews with the founders ..
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Franchise Organizations |
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for $
20.37
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Need better research design and deduction (
User
Rating
: 30/50
)
This book was written by Dr.Bradach in 1997 but it stills a good reference today.
The comment I have, however, would be the research design is too limited. The research was conducted based on "food resturant chain" but the deduction (including the book title) seems to cover every franchise busin..
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Act Like an Owner : Building an Ownership Culture |
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for $
20.37
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Ownership Culture (
User
Rating
: 50/50
)
"Early on, as a company of just six people, we wrote a corporate creed that documented our principles and values-our culture. This creed simply stated that we would build a successful business by focusing on the customer, encouraging entrepreneurial spirit, empowering everyone, and sharing both succ..
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